Understanding Realtor Commission Rates in Winnipeg: What You’re Paying For & Why It Matters
When buying or selling a home, one of the most common questions I hear is: “How much do Realtors charge in Winnipeg?” I believe in full transparency, so let’s talk about my commission rates, how commissions work, and most importantly—why hiring the right Realtor can actually put more money in your pocket.
Realtors in MB tend to be independent contractors, so we typically determine our own pricing structures. Are there some that will do it for more? Yes, of course! Are there some that will do it for less? Also yes. I speak strictly for myself below but always be certain to have these discussions with your realtor as there is no standard commission rate in our industry.
For the record, I have been the person on the other end of the presentation that was just waiting for the presenter to get to the point where we FINALLY here the numbers. I don’t want to do that to you here, so let’s get straight to the point…
What Are Realtor Commission Rates in Winnipeg?
I personally charge 4% plus GST on a sale. The GST applies to the commission amount only (not the home’s sale price). Here’s how that breaks down:
2% + GST goes to the listing side (my team and I).
2% + GST is allocated to the buyer’s agent.
This means that the commission is typically split evenly between the two sides. Some agents may charge less, but I firmly believe you get what you pay for.
What’s Included in My Commission?
When you work with me, my commission covers everything needed to position your home for a successful sale, including:
Professional photography & videography (including aerial shots!)
Staging consults & accessory staging to maximize your home’s appeal
Social media & online marketing campaigns to attract serious buyers
Open houses & private showings to generate offers
Weekly market updates so you always know where you stand
Coming soon campaigns to build early interest in your home
The only time I may need to charge slightly more is if extensive staging requires hiring movers—but this is rare and always discussed upfront.
Why Do Commission Rates Vary?
Commission rates are influenced by:
Market conditions – Competitive markets may require enhanced marketing strategies.
Level of service – Some Realtors may offer a discount but cut corners on marketing and support. Some might charge even more and offer an incredible array of ancillary services but the return on said services is negligible. Finding the correct blend is what matters.
At the end of the day, a lower commission doesn’t always mean you save money. The goal is to maximize your sale price—not just pay the lowest fee.
Real-Life Example: Why Hiring a Realtor Makes Financial Sense
I once had a client who tried selling their home privately for one month. They had no luck. When they hired me, we made some minor staging adjustments, launched a professional marketing campaign, and priced it strategically. The result? Their home, listed at the same price, sold in one week for $30,000 over asking—even after paying commissions, they walked away with more money than they would have (or had been trying to do) on their own.
Not only that, but they saved time, reduced stress, and got better results.
What Happens If You Sell Without a Realtor?
Some sellers believe they can save money by skipping a Realtor, but here’s what they risk:
Lack of exposure – Without MLS, social media ads, and a Realtor’s network, your home won’t reach as many buyers.
Pricing mistakes – Without expert guidance, sellers may list too high (scaring off buyers) or too low (leaving money on the table).
Hidden commission costs – Buyers in Manitoba must sign service agreements with their Realtors, which means you may still end up paying commission on the buyer’s side, even when selling privately.
Negotiation pitfalls – An experienced Realtor knows how to negotiate effectively to maximize your return.
How Do Realtors Get Paid?
Real estate commissions aren’t structured as a salary. Instead, we are only paid when your home sells. This means we invest time and money upfront—staging, photography, marketing, showings—all at our own risk. If your home doesn’t sell, we don’t get paid.
Do Clients Ask for Lower Commissions?
It happens, but not as often as you’d think. When it does, I take it as a sign that I haven’t clearly conveyed the value I bring. I’ve sold over 1,000 homes and developed a proven marketing formula that ensures my clients get the best possible price. Cutting commissions means cutting services—and that directly impacts your final sale price.
Debunking the Myth: Are Realtors Overpaid?
Many people assume Realtors make easy money, but let’s look at the reality. According to the National Association of Realtors (NAR), in 2024:
74% of Realtors sold 0 homes.
2% sold between 11-20 homes.
Only 0.14% sold 45+ homes.
The truth? The top Realtors—the ones who consistently sell homes—have invested years into perfecting their systems and processes. That’s who you want handling your biggest asset.
Frequently Asked Questions (FAQ)
1. Is commission negotiable?
Yes, commissions are not set by law and can vary depending on the services offered. However, reducing commission often means reducing services that help maximize your home’s sale price.
2. Do I have to pay a Realtor if my home doesn’t sell?
No, real estate agents are only paid when your home successfully sells.
3. What’s the difference between hiring a discount broker and a full-service Realtor?
A discount broker may charge less but often cuts back on services like staging, marketing, and professional photography—potentially leading to a lower sale price.
4. Why do Realtors get paid so much if the home sells quickly?
A quick sale is usually the result of strategic pricing, high-quality marketing, and an established buyer network—not just luck.
5. How can I make sure I’m choosing the right Realtor?
Look for experience, a proven marketing strategy, and client testimonials. A good Realtor should provide a clear plan to sell your home for the highest possible price.
Final Thoughts: Should You Hire a Realtor?
Obviously, I am going to be a bit biased on the matter. But I see firsthand every single day the value that many Realtors bring to their clients. Knowing what I know, I would 100% hire a Realtor. Even being a Realtor myself, I would hire a Realtor I trust to sell my own personal residence, and not sell it myself. There are many times when people are their own worst enemy, and I would want a competent professional at the helm of this ship.
If you’re on the fence, I encourage you to do your research. Compare private sales to Realtor-assisted sales. The numbers don’t lie: homes that are professionally marketed and negotiated typically sell for more money, faster, and with less hassle—even after commissions.
If you’d like to learn more about how I can help you get top dollar for your home, let’s chat. I’d love to guide you through the process!
Your friend in real estate,
Jen Queen
(204) 797-7945
Jennifer@QueenTeam.ca